Ampersand Studio offers brand strategy, naming, visual identity design, brand systems and brand consulting. Projects are structured in three packages — Light, Medium and Bold — each covering a different scope and depth of work, from a focused identity to a full strategic and visual system with research, competitive analysis and extended brand documentation. Every package includes an identity workshop with the client, logo proposals, a visual universe and a presentation. The difference between them is how deep the strategy goes, how many proposals we develop, and how much of the brand system we build out.

Every branding project at Ampersand Studio starts with an identity workshop — a working session to understand your business, your audience and where you want the brand to go. From there we move into visual exploration: inspiration boards, logo proposals, color palette, typography and brand universe. The deliverable is a brand kit or brand manual depending on the scope. Medium and Bold packages include competitive analysis, a full strategic document, brand narrative and manifesto. The Bold package also includes extended brand documentation: messaging guidelines, content pillars, audience segmentation, copy examples and an AI writing guide so your team can use the brand voice in tools like Claude or ChatGPT. All packages include presentation sessions and feedback rounds.

It depends on the package. The Light package includes 2 logo proposals, each with its visual universe. The Medium package includes 3 proposals. The Bold package includes 3 to 4 proposals developed in distinct creative territories, followed by refinement of the selected direction. Every proposal is presented in context — not as isolated marks, but alongside the visual system it belongs to. All packages include two rounds of feedback, except Bold which includes three.

Brand strategy is the document that defines what your brand is, who it's for and how it communicates. At Ampersand Studio, a strategy document covers audience definition, brand archetypes, communication tone, Golden Circle (what you do, how you do it, why it matters), brand pillars, personality traits and core beliefs. In the Medium package, strategy is built from information provided by the client. In the Bold package, it's informed by qualitative research — interviews with 5 to 10 of your real customers, a customer journey map and audience segmentation by profile and job-to-be-done. Both include a brand story or manifesto and are delivered as a structured document with a presentation and feedback rounds.

Yes, in specific packages. We design and build in the same studio, which means what gets developed is exactly what was designed — no handoff between separate teams. We develop on Webflow for marketing sites, portfolios and corporate websites, and on Shopify for e-commerce. Both platforms give clients full control over content after launch. We also integrate AI tools into our process where they help us work faster without compromising craft.

Yes. Every website we build includes foundational SEO: meta tags, semantic structure, SEO-friendly URLs, sitemap and indexing files. We also offer advanced SEO as an additional service — structured data (Schema markup), Core Web Vitals optimization, image and performance optimization, and a keyword research document with prioritized recommendations by page. For clients who need visibility in AI-powered search — ChatGPT, Perplexity, Google AI — we offer GEO technical optimization: content structured so language models can read, cite and surface it correctly in generative search results.

Yes. Both Webflow and Shopify give you full access to manage and edit content after we hand off the project. Every web project includes a training session where we walk you through the platform: how to edit text, swap images, add pages and manage the basics. You won't need a developer for day-to-day content updates.

Yes. We offer post-launch support for all our projects. If something breaks or you need help after the site goes live, we're available. The scope and terms of ongoing support depend on the project agreement.

All final deliverables — brand identity files, design systems, website code — transfer fully to the client upon final payment. During the project, Ampersand Studio retains ownership of work in progress. We retain the right to use completed work in our portfolio unless otherwise agreed.

Yes. We offer copywriting as part of our methodology — website copy, page titles, CTAs and text optimized for both user experience and SEO/GEO. This is available as part of a web project or as a standalone service.

Yes. We build multilingual websites on Webflow using localization tools. If you need your site in Spanish and English — or any other language combination — we can structure and implement that as part of the project.

Yes. Beyond branding and web, we support clients with social media content, corporate and sales presentations, sales materials, microsites and landing pages. For clients on the Bold branding package, this also includes a full set of editable social media templates — feed posts, stories, reels covers and highlights — plus document templates for proposals, invoices and contracts, all built on the brand system.