Ámbar

fashion & branding

Rebranding · Art Direction · Packaging

Ámbar is a fashion lab that creates collections designed to help women express their identity. All of this with thoughtful curatorship and a consistent selection of garments.

> About the
       inspiration

We use fire to represent inner strength and convey the calm needed to be in harmony with our bodies.We blend the letter "A" with a flame made of threads and needles. An invitation to ignite the passion that lives in ourselves, creating a sophisticated element that signifies the mix of femininity and security that the brand wants to express.The composition is completed with a circle at the top of the symbol. This element works as an accent that represents balance, peace, and well-being.The typeface speaks the same language and provides subtlety and elegance to the brand.