In the creative process, we drew upon the principles of innovation and continuous learning, reinterpreting them through the abstraction of a lightbulb. Recognizing that The Lonja serves as a meeting point for real estate guild members, we employed the location pin symbol as a reference to encapsulate

The Lonja's most important concept: networking.As a result, we designed a more dynamic symbol aligned with The Lonja's principles, accompanied by updated, friendlier typography and an expanded color palette providing flexibility for creating distinctive visual combinations. Additionally, we've developed a brand universe inspired by this symbol, acting as an extension and projecting dynamism without completely losing the conservative essence of The Lonja.