Floppi
Consumer Goods & Brand Identity
Brand Identity - Art Direction - Packaging
Floppi is a company that distributes fire nationwide, offering a range from lighters to butane gas.
Our challenge was to build graphic foundations, starting with the existing logo, to highlight each product's lifestyle and project its essence with greater impact.
> About the
inspiration
It might sound obvious, but fire was our main inspiration. We began with color selection, considering how a fire's temperature variations affect its hues. This allowed us to use those differences as a foundation for creating a vibrant and dynamic palette.
On the other hand, we experimented with a sans-serif font full of personality, which allowed us to add flexibility and character to the brand’s communications.
An additional challenge was creating a collection of 100 illustrations for their lighters. In this collection, you’ll find everything from fun, cartoon-inspired illustrations with bold copy to designs based on Japanese masks exploring various archetypes.
