Cocos y más
Food & Branding
Rebranding - Packaging
Cocos y más is a Colombian coconut processing company with over 30 years of history. The brand transforms locally sourced coconuts into a range of high-quality products for both industrial and retail markets.
After three decades of steady growth across different names and formats, the brand was ready for something new: an identity that could carry its heritage forward while opening doors to a broader, more competitive market.
> About the
inspiration
The challenge was to translate 30 years of knowledge into a visual language that felt both fresh and grounded. We looked to the palm tree, the horizon, and the local landscape as the conceptual starting point — elements that speak directly to the brand's origin and product.
From that foundation, we built a geometric, sophisticated logo system with multiple expressions that stay recognizable across every application. The color palette — deep olive green, warm almond, and natural wood tones — balances seriousness with warmth, giving the brand the confidence to compete at a national level while staying true to where it comes from.
