SoChill
Cannabis & Branding
branding · Art Direction · Packaging
SoChill is a female-led CBD cannabis brand that believes every woman deserves a real break.Born in 2018 at a farmer's market in Connecticut, the brand was built around a simple but powerful idea: slowing down shouldn't feel like a guilty pleasure. With a commitment to sustainability, social impact, and women's empowerment, SoChill creates high-end CBD products designed to fit naturally into the lives of women who do it all.
> About the
inspiration
Our challenge was to build an identity that felt strong, modern, and unapologetically feminine without falling into clichés.SoChill is not a girly brand. It's a women's brand. That distinction shaped every decision. We designed a visual system rooted in warmth and confidence: an organic logotype with graceful ligatures, a vibrant palette that moves between energy and ease, and a tone that's edgy enough to stand out in a saturated market while remaining genuinely welcoming.The result is a brand that feels like the break it promises.
