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Advance Estrategia

Medellín, Colombia

Advance Estrategia is a complete solution that improves business results by accompanying its clients to expand into new markets and scaleto another level.

Branding - Web Design

marketing & digital

We took as inspiration an arrow to the right that indicates direction and continuity in the path of advancement and progress.Then, we add the stairs to represent the meaning of achieving the next level. Understanding that it is not only about reaching the goal, but about continuing to grow throughout the process.

About the inspiration

From this inspiration, we created a symbol with a character that represents the firmness, commitment, and confidence that the brand wants to convey. With robust typography for balancing the weights, and a wide range of colors to identify each service offered.For the digital context, we explore the diversity of the colors, illustrations, and the values of the white color.We developed graphics through geometric’s forms that let us represent the volume concept and the expansion in different perspectives and dimensions.