FRECUENTI

Frecuenti is a subscription tool for recurring and automatic payments. This platform simplifies the payment process, reduces friction at the time of payment, and makes life easier for its users, creating retention and loyalty.

Medellín, Colombia

Branding - Web Design - UX/UI - Development

payment & ux/ui

The purpose of Frecuenti is to make people's life easier through actions that are done over and over and over and over again. Therefore, when we talk about Frecuenti, we talk about flexibility, frequency, and ease because they want to eliminate friction when it comes to charging. In the end, the brand seeks to earn the loyalty of users.

About the inspiration

For this proposal, we designed a symbol that evokes growth and movement, with repeated elements creating a sense of forwarding momentum. The colors are bright and disruptive, designed to stand out from the more traditional colors used in the banking industry. We were looking for a brand to be seen as modern and progressive, and the use of bold typography and patterns helps convey that message. We took advantage of the spaces and played with the typefaces by creating gigantism. These allowed us to create a modern and stylish brand without being overbearing.


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