Kalma is a Hemp infused natural soda that allows living a synergy life between the world and us. Furthermore, it gives you the focus you need for different activities by accomplishing them without distractions.
Naming - Branding - Packaging
By exploring the breath rhythm, we got an insight and said that when we are exhausted, we need to breathe to re-center ourselves, slow down everyday life and allow ourselves to live consciously. Sensations such as serenity, peace, and lightness were part of our inspiration to transmit the Kalma through circular and dynamic forms.
For this proposal, we found in breathing and inspiration a circle that symbolizes the action of inhaling and exhaling. We illustrate the pauses and rhythms of the moments where we stop for a minute and appreciate life. We designed a liquid logo that can be adapted to different brand products and flavors without losing the brand’s top mind. In addition, the symbol’s lines are clean as the typeface without ornaments, bringing a modern and friendly aesthetic.