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Medellín, Colombia

Eatsy is an online market that sells ready-made meals prepared by well-known local restaurants. All products are delivered to customers that receive, heat, and enjoy in minutes.

Rebranding · Art Direction · Packaging - UX/UI - Ecommerce

food & branding

Eatsy Market, formerly The Restaurant Market, has transformed its name for many reasons. They wanted to increase their global reach, expand their product offering, and create value around a unique and memorable brand.As they were refreshing the name, they decided to reinvent the brand. A friendly, delightful, and cheerful composition for a company that's committed to the mission of making people's lives easier.

About the inspiration

The iconography that was created is intended to reflect all the feelings we experience when we eat. And a rainbow of colors is used to represent the happiness of food diversity.

The logo is inspired by the brand values of happiness and practicality. The letter "y" is re-signified as the combination of a smile full of joy and a bowl full of food.

The logo's composition is shaped by a continuous line that connects all characters. This line creates figures and words that expand the brand's conceptual and visual universe.