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Medellín, Colombia

Plenti is an application in which you can save, send, withdraw, and purchase using your digital dollars at the best market rates.

Branding - Web Design - UX/UI - Development

finance & ux/ui

Plenti was inspired by the concept of opening, of having new opportunities, new things, new technology, and experience, to welcoming people into a digital world that wasn't available.

About the inspiration

Based on the core concept, we created a symbol featuring a door and the implied letter "P" to encompass the essence of the brand. Additionally, we chose to modernize the color usage by incorporating gradients, allowing us to reflect freshness and dynamism. Lastly, we aimed to make the brand appear approachable and friendly from all angles, despite belonging to the financial sector.