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Medellín, Colombia

Paladio is a real estate developer based in the city of Medellín.

Branding -Art Direction

real estate & branding

The brand aims to create new living spaces, seizing the opportunity to innovate every day.

About the inspiration

We start with lines as a fundamental basis in the branding development process. Then, we incorporate ascending lines that symbolize growth and progress. Conversely, the circle represents the sun, suggesting a future of possibilities and promises. A subtle "P" is embedded within the logo, adding an additional layer of identity and meaning to the brand.

In Paladio's brand universe, we have created textures from lines representing the complexity behind its construction, evoking plans and measurements. These textures and black-and-white contrasts create a sober and elegant composition that coherently and distinctively reflects the brand's essence.