The logo was designed to evoke a human connection and a sense of support and friendship. It features a smiling symbol made up of geometric shapes to convey confidence and inclusiveness.

The brand's visual identity includes a blue background, complemented by eye-catching fuchsia and green accents. The modern and fresh geometric Sans typeface is used to complement the symbol. The brand universe also includes illustrations of landscapes and additional elements that reinforce the themes of help and friendship in various brand applications.