The logo features two mice facing each other, symbolizing the Peasant and the Courtier. The illustration style is rustic and intricately detailed, reflecting the relationship between the two characters. Despite their differing lifestyles and customs, the logo portrays how their shared passion for cooking brings them together, resulting in a mutual reflection of each other.

The brand's visual universe has been expanded by creating additional illustrations such as supporting characters, objects, and fruits, all in line with the rustic aesthetic. This extension of the visual identity enhances the brand's overall narrative and communication.

The color palette selected for the brand is a blend of two worlds, featuring a rich wine tone symbolizing elegance and an inviting ivory color that conveys warmth, trust, and calmness.