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Guatape, Colombia

Furō is a premium experience that invites tourists to explore the magic of Colombia from a local perspective.The concept of Furō derives from the respect for nature and a celebration of the wonders found in our country.

Naming - Branding - Art Direction

travel & Branding

With this purpose, the brand seeks to share an experience passed down through generations to connect people and explore Colombia's natural richness.

About the inspiration

The brand's construction takes inspiration from cave art and the majestic jaguar, which, for our ancestors, protected the land at sunset and maintained balance in its habitat. We recreate and adapt their story to embody the values of Furō and ensure an experience where history becomes an unforgettable journey.

The brand's universe incorporates illustrations representing different elements of Colombian culture, including the fauna and flora that connect us with our roots and rich diversity.