Natalie Noren has dedicated a big part of her life to understanding Astrology to guide others to expand their minds and clear their vision.
Branding - Art Direction
For the proposal, we wanted to start with the power of the letters. And how the characters have allowed us to store invaluable information for hundreds of years. Understanding, studying, and interpreting these words have allowed us to use ancestral knowledge like astrology today.
For the design, we created a minimalist typeface inspired by the structure of ancient columns, where the negative spaces will help us tell new stories. We related these "secret messages" to how Natalie Noren manages to translate her in-depth information into specific tools for her users. In the symbol, we minimize the elements and use the N's to generate symmetry and create a clean, modern, and powerful brand. We also added the representation of these concepts: a mirror and a window, speaking of the mystery through the negatives in the letters and inviting the opening of other paths to give way to new processes.