For this proposal, we placed each letter of Seita at a different height; with this, we wanted to represent the concept of how fickle the investment world can be but always profit-oriented, that’s why its final letters are on the rise.

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On the web, we expand the visual universe of line and bar graphs, complementing it with an aesthetic of dark colors and vibrant gradients.By applying the concepts mentioned before, we achieved a disruptive brand that varies from what is expected in this industry.