Peter Santenello — Branding - Web Design by Ampersand Studio, Medellín

Peter Santenello

travel & branding

Branding - Web Design

Peter Santenello is a personal brand of an American traveler, videographer, and entrepreneur who produces videos about his travels.

Peter Santenello — Branding - Web Design by Ampersand Studio, Medellín
Peter Santenello — Branding - Web Design by Ampersand Studio, MedellínPeter Santenello — Branding - Web Design by Ampersand Studio, Medellín

> About the
       inspiration

For this proposal, we designed a symbol that evokes growth and movement, with repeated elements creating a sense of forwarding momentum.The colors are bright and disruptive, designed to stand out from the more traditional colors used in the banking industry. For the Website, we were looking to be seen as modern and progressive, and the use of bold typography and patterns helps convey that message.We took advantage of the spaces and played with the typefaces by creating gigantism. These allowed us to create a modern and stylish website without being overbearing.

Peter Santenello — Branding - Web Design by Ampersand Studio, MedellínPeter Santenello — Branding - Web Design by Ampersand Studio, Medellín
Peter Santenello — Branding - Web Design by Ampersand Studio, Medellín
Peter Santenello — Branding - Web Design by Ampersand Studio, Medellín
Peter Santenello — Branding - Web Design by Ampersand Studio, Medellín
Peter Santenello — Branding - Web Design by Ampersand Studio, MedellínPeter Santenello — Branding - Web Design by Ampersand Studio, Medellín